14 DAY TRIAL // The next-generation iWatch may very well be a fashion statement from Apple. A device that can be worn both by men and women and that it shows the tech company's direction for future products. No wonder Apple invited some tech editors to their big fall event. Until then, coincidence or not, there's a new Fashion apps selection in the AppStore.
The editors have divided that into nine different categories: Shopping & Discovery, Covering the Scene, Share your Style, Slash Sales & Outlet, Secondhand & Consignment, Affordable Fashion, Men's Fashion, Beauty & Makeup, and Designers. The newest sensation in the AppStore is taking the top position in the Featured selection. Spring is an app that aims to redefine the way you do shopping. You basically get to shop new arrivals from the brands you love as soon as they show up in a collection. Best thing about it is that you see the item and its price, pay and have it shipped from within the app. It is like an AppStore for the stuff you actually wear. You can create a personalized feed with the brands you like, get notifications for new items, share and love your favorites with a single tap and follow collections curated by top influencers. Is going to fashion events your thing? Then you must be an avid amateur photographer, right? Instagram or Pinterest are here to help. You can also follow curated feeds or create your own magazine-like list of articles with Flipboard. The New York Fashion Week is undergoing until September 11, so you have to be in the loop with what is going on. Lo and behold, there's an app for that! Popsugar Fashion Week brings you the news and highlights from this event and all the other ones taking place around the world. Editors are making sure the content is curated and you get to feel like you're standing next to the runway. Did you know that big designers have their own iOS apps in the AppStore? Gucci, Louis Vuitton, Hermes and Givenchy are here. The Gucci app, for example, looks like a magazine that features nice-looking photos and videos, but you can also get to a shop. Just tap on the products you like and you will be taken to a page where you can either buy, or add the item to a wishlist. Louis Vuitton has two apps. The first one – City bags will help you discover their newer items and see the old ones in a history-book manner. The Louis Vuitton Pass takes the experience even further. You can go behind the scenes of each campaign, see "making of" footage and find the nearest LV store.
