Softpedia
 

NEWS CATEGORIES:



NEWS ARCHIVE >>
SOFTPEDIA REVIEWS >>
MEET THE EDITORS >>
Home > News > Webmaster > Internet Life

March 30th, 2010, 12:54 GMT · By

Facebook to Drop 'Become a Fan' in Favor of 'Like'

SHARE:

Adjust text size:


The Facebook fan
Enlarge picture
One of Facebook's most known features for the past couple of years, the "Become a Fan" button, is living its final days, as it is soon to be replaced by the more common, and more vague, "Like." Instead of becoming fans, users will now choose to like a Facebook page in order to follow it. This move fixes some of the issues with the "Become a Fan" wording, but it does so by replacing them with the ones inherent to the "like" word.

Media Memo has obtained some 'classified' Facebook documents aimed at advertisers, which notify them of the impending changes. Facebook says the new expression makes sense as it's more consistent with other elements on the site simplifying things for users.

"People will soon connect with your Brand Pages by clicking 'Like' rather than 'Become a Fan.' People already 'Like' their friends' status updates, photos and links everyday. In fact, people click 'Like' almost two times more than they click 'Become a Fan' everyday," the email notification read.

"I believe this will result in gaining more connections to pages since our research has shown that some users would be more comfortable with the term 'Like.' The goal is to get the most user connections so that you can have ongoing conversations in the news feeds of as many users as possible," it explained.

The reasoning seems pretty obvious. Facebook thinks that having a like button will encourage more people to become fans of various Pages on the social network. This bodes well for the brands using the Pages, which, in turn, bodes well for Facebook.

But for the actual users, the benefits are limited at best. "Like" is easier to understand than "Become a Fan," but it may also cause some confusion as the "like" action on other Facebook components, status updates and photos for example, doesn't come with an automatic subscription to notifications like becoming a fan does. The change is expected to go live in a few weeks. Facebook is also expected to introduce a "Like" button for third-party sites.

TELL US WHAT YOU THINK:

1,907 hits · 2 comments · Link to this article · Print article · Send to friend · Subscribe to news

MUST-READ RELATED ARTICLES:


Facebook Pushes the Boundaries of Online Privacy Again

Facebook Revamps Search Suggestions Feature

Google Chrome to Remove Unique ID

Google Adds Location Filter to Search

Google Real-Time Search Now Includes Facebook Pages

READER COMMENTS:


Comment #1 by: Tim Barnes on 30 Mar 2010, 14:33 UTC reply to this comment

I would much rather that Facebook found a way to ditch those stupid groups that seem to revolve around every little thing that a human can do all on this planet. Do I really care that you're a fan of *finds a random group from news feed* peeking out of your 3D glasses to see the difference? No. These groups are literally spamming the news feed. It's ridiculous. (and yeah I know you can change it to Status updates only but I still like the photos etc to be included in the news feed).


Comment #2 by: BACKLASHER on 25 Apr 2010, 13:23 UTC reply to this comment

DOOOOONNNNNNNNTTTTTTT LLLLLLIIIIIIIKKKKKKKEEEEE

but i love peeking out of my 3D glases to see the diff I DO IT ALLL THE TIME

BOOM!

Copyright © 2001-2012 Softpedia. Contact/Tip us at

WindowsGamesDriversMacLinuxScriptsMobileHandheldNews

SUBMIT PROGRAM   |   ADVERTISE   |   GET HELP   |   SEND US FEEDBACK   |   RSS FEEDS   |   UPDATE YOUR SOFTWARE   |   ROMANIAN FORUM