14 DAY TRIAL // Mark Zuckerberg may not be as well known to the general public as Steve Jobs is for example, but his influence is hard to overstate. And, while they may not have heard of Zuckerberg, most people are using or have at least heard of Facebook.
So a story about a 27-year old CEO and cofounder who is leading one of the biggest and fastest growing companies in the world is a compelling one.
No surprise then that the BBC chose to create an hour-long profile of Zuckerberg and the company he runs.
You can watch it on BBC's iPlayer, if you're from the UK, but you're not missing out on much if you don't, since most of the stuff in there has been well known in tech circles and to anyone that follows social media, or Facebook in particular.
One interesting thing about it though, as The Next Web points out, is that Zuckerberg talked, briefly, about Google+, something he's done very little of in the past. So far, he has barely acknowledged that Google+ existed, let alone that it was a threat.
He's not doing it now either, but he does at least recognize that Google is doing something to compete with Facebook.
"Yeah, Google’s a great company and I think we want to look at and learn from everything that they do. But, at the same time, people have shared a lot on Facebook and have already told a lot of their life story on Facebook. And we think that we have by far better tools for doing that," Zuckerberg said.
It may seem like a polite, though somewhat snide answer, but it is actually very close to what Facebook has been doing so far. The company wasted little time adapting some of the features and ideas that Google+ had at launch, but most of its effort has been on continuing its long-term strategy.