Jul 27, 2011 18:01 GMT  ·  By
Facebook for Business encourages companies to use the network as a marketing tool
   Facebook for Business encourages companies to use the network as a marketing tool

As if trying to strengthen its position as the most popular, yet user-friendly social network, Facebook has recently unveiled a new service for its corporate users: Facebook for Business.

Despite being launched less than a month ago and regardless of its Beta tag, Google+ has been attracting more and more users every day.

Its increasing userbase and the interest it still gets in the media suggest that Google+ is here to stay and will become a serious competitor to the current ‘king’ of social networks, Facebook.

Hence, Zuckerberg and its team are making sure their users know for a fact which of the platforms is better, releasing new or improved features on a regular basis.

Without offering any groundbreaking functionality, the newly launched Facebook for Business is simply a guide for assisting organizations in setting up and using the platform to their benefits.

“Learn how to grow your business with Facebook's powerful marketing tools” - this is their slogan and this is exactly what the dedicated pages contain.

All the displayed tips are meant to encourage companies to create accounts on Facebook and to actively use them to attract more customers.

Alternatively, they can also design appealing advertisements using the integrated Facebook Ads or the Sponsored Stories services.

Even though it makes no direct reference at it, Facebook for Business is a subtle way of taking a blow at Google+ and its policies.

It is common knowledge that Google+ only allows accounts that use real names, rather than pseudonyms or company names, and that it has suspended countless accounts that did not abide by this policy.

Despite the ongoing controversy, complaints or even outrage from their users, Google+ stands firm on its position and will not make any exception from their aforementioned rule.

They have however announced that they are working on a dedicated section for companies, one that would suit their necessities better than the current ‘circles’ provided by the network.

Nobody can tell for sure whether Facebook wanted to beat them to it, or it was simply scheduled for the new company-oriented service to be launched now.

Either way, it remains to be seen which of the two social networks will be the ultimate winner in a battle that is only just beginning.