14 DAY TRIAL // Google dominates online video more than the search business, but if you discard the number one player, YouTube, there are some interesting movements in the market. Last month in the US, Vevo grabbed the second spot, in terms of unique viewers, followed by the usual suspects as well as AOL, which has been making big strides in this department, at number five.
"Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property in January with 144.1 million unique viewers," monitoring firm comScore writes.
"VEVO captured the #2 ranking with 51.0 million viewers, followed by Yahoo! Sites with 48.7 million viewers. Viacom Digital took the fourth position with 48.1 million viewers, while AOL, Inc. drew 44.5 million viewers," it continues with the raw numbers.
"Google Sites had the highest number of viewing sessions with 1.9 billion, and average time spent per viewer at 283 minutes, or 4.7 hours," it adds.
In total 171 million people in the US watched at least one video in January. Of those, 144 million visited YouTube, so the Google video site is clearly dominating. In fact, it's doing even better in the total number of viewing sessions.
VEVO, Yahoo and Viacom have enjoyed their places for a while now, but the interesting parts are happening at the number five and number six spots with AOL and Facebook.
AOL has been doubling down on video in recent months, as part of its strategy to become a major content creator online, and it seems to be paying off. It has bought video company 5min Media but also started creating more on its own.
It has grown 62 percent since September last year and it looks like it could become even bigger. Facebook on the other hand seems to be slowing down. It shot up in the past, as people started uploading and watching more videos on the social network, but it hasn't been able to replicate the massive success Facebook Photos has had.