14 DAY TRIAL // In the official announcement which revealed that Facebook still held the crown for the best social networking site out there, the company also disclosed the impressive detail which could be a sign of a possible YouTube defeat.
Facebook reported that the website gets around 4 billion views every day, a performance that YouTube had managed to obtain almost seven years after it came into being.
Given that Facebook is relatively new in the business, the number represents a great achievement. And a reason of concern for YouTube.
Facebook reported an increase of around one billion views compared to last year, mainly due to the fact that the social platform started paying more attention to the video content delivered on the website, making it easier for it to reach people.
The company introduced the lucrative autoplay video ads and made some improvements regarding video ranking by showing videos in your news feed based on personal preferences. In other words people who scroll through the content without watching the videos that might pop up will have fewer videos in their feed.
These improvements added to the increasingly large number of active users that have contributed to Facebook’s development in the area, turning the social network giant into a strong competitor for YouTube.
People want to know what Facebook plans to do next
After releasing these results, more and more marketers are prone to go to Facebook to advertise their services.
And Facebook is sure to make the best of these numbers. It was even speculated that Facebook wants to hold a video sales even today in order to get more advertising deals, Fortune reports.
In just a year, Facebook has become an important destination for video content, and at this rate, it could snatch the title away from YouTube.
Having the advantage of its social graph, YouTube might actually run the risk of losing some of its YouTubers, given that people are prone to get more views if they upload their content on the social platform rather than on the video-sharing website.
Not only does the large number of users contribute to the views a video is bound to get, but also the fact that on Facebook videos appear in a user’s feed.
However, Facebook has not revealed any plans of paying its creators so far, just like YouTube does, but this might happen in a near future, and if it does, YouTube should watch out.