14 DAY TRIAL // It's been a month and a half since the Facebook f8 developers' conference and the social network is coming out with some stats boasting about the great engagement music apps see with the new Open Graph, i.e. the one with automatic sharing.
While Facebook says the numbers are preliminary, especially since the Facebook Timeline still isn't being rolled out, but that they're very encouraging.
"Our hypothesis was that integrating with the Open Graph would accelerate music discovery and make it a more valuable part of the Facebook experience, while improving key metrics for our partners," Facebook's Casey Maloney Rosales Muller wrote.
"Since f8, people have shared their listening activity more than 1.5 billion times with their friends using the music apps that have integrated the Open Graph," he announced.
"As a result, some of our biggest music developers have more than doubled their active users, while earlier-stage startups and services starting with a smaller base have seen anywhere between a 2-10x increase in active users," he said.
That sounds promising, but, as always the devil is in the details. Spotify for example, clearly the best known music streaming service, has gained over 4 million new users since it debuted the Facebook integration at f8, the social network says.
Facebook's got some more stats, MOG for example has seen a 246 percent growth in Facebook users. Rdio is seeing 30 times more people registering coming from Facebook. The French Deezer is adding 10,000 new users every day since it debuted its Facebook integration feature.
That sounds really promising, but the problem with percentages is that a jump from a smaller number to a slightly less small number can be made to seem dramatic.
According to the unofficial App Data, the Spotify Facebook app is seeing some 2.5 million daily users and 7,4 million monthly users. By contrast, MOG has 10,000 daily active users and 170,000 monthly users.
Rdio gets 6,000 daily users and 60,000 monthly. Deezer is seeing some more impressive numbers, but still nowhere near Spotify, 110,000 daily active users and 800,000 monthly active users.