It’s been a long time coming, but Facebook has finally decided to take its auto-play video ads outside the United States.
Over the past couple of months, these new video ads that Facebook has been talking about since last year have been working in the United States, appearing in people’s feeds and pulling some strong reactions from users.
Well, now, Facebook users in Australia, Brazil, Canada, France, Germany, Japan, and the United Kingdom will get to check them out too, while the rest of the world still has some more waiting to do, which isn’t necessarily a bad thing.
Facebook has created these ads after TV spots and they’re only meant for advertisers that are ready to shell out millions of dollars each day for the spots to be rolled out to users at specific intervals.
These videos last for 15 seconds and play automatically as they show up into the feed, but the sound only becomes active when you click on the ad, while also filling the screen.
Facebook began testing these new video ads back in December and rolled them out in the US in March, only allowing a small group of advertisers to take part in the campaign. According to the company, the performance of the initial group of video ads in the US has been strong, but no additional details have been revealed.
The quality control for the Premium Video Ads on Facebook is pretty tight. In fact, the Internet company spends months working with marketers to make sure that the spots meet standards, which means that it can be a while before one particular ad goes live in a market.
This means that even though Facebook has introduced the new feature in seven new nations, they may not get their first ads until the end of summer.
However, while this may be exasperating for marketers, it’s beneficial to users and Facebook since people are more likely to click on carefully crafted ads rather than ignore them. Ultimately, this could also result in a better response for the company ordering the campaign.
Advertising is one of the main sources of revenue for Facebook. The company implemented a new simplified system a while back, making it easier for marketers to create the type of ads they desired and to push them to appropriate users. The social network has also created several new ways to make sure that users receive targeted ads while their privacy is respected.