14 DAY TRIAL // Apparently, Facebook has officially decided to “unfriend” coal and turn all its attention to the much more popular renewable sector.
After 20 months of attempts, 700,000 activists have finally managed to convince the major Internet company that greener is definitely better.
Facebook announced it would work in partnership with Greenpeace to boost alternative sources of power and encourage other major companies to follow the same path.
The company also highlighted a commitment to make its future data centers more eco-friendly, by supplying them with green sources of energy.
This movement is the result of a massive campaign supported by thousands of people, eco-groups and celebrities, shocked after finding out that Facebook planned to open a coal-powered data center.
Greenpeace activists have made their presence visible in every city in which Facebook had offices. The organization used everything in its power to change the dirty plans, from banners, pictures and suggestive videos to an airship flying over Facebook's headquarters in Palo Alto.
All in all, it seems that the time, money and energy have been well spent, since Facebook has decided to kiss coal goodbye and start flirting with earth-friendly resources.