Facebook Acquires Digital Book Maker Push Pop Press, for No Obvious Reason

  Facebook makes another talent acquisition
Facebook bought digital book maker Push Pop Press. The company only has one book behind it, but the book, which is more of an application than it is an ebook, made quite an impression on anyone who saw it in action.

Facebook bought digital book maker Push Pop Press. The company only has one book behind it, but the book, which is more of an application than it is an ebook, made quite an impression on anyone who saw it in action.

Unfortunately, that's going to be the first and last book Push Pop Press publishes, as the team will be joining Facebook, most likely to beef up its design prowess.

"Last year Push Pop Press set off to re-imagine the book," Mike Matas and Kimon Tsinteris, cofounders of Push Pop Press, wrote.

"We created a new way of publishing and exploring text, images, audio, video and interactive graphics, then teamed up with Melcher Media and Al Gore to create a new kind of book," they said.

Al Gore's Our Choice, the book in question, went on to become quite popular and the innovative design and elements, animation intertwined with the actual text set off everyone's imagination on what books could be in the digital age.

"Now we're taking our publishing technology and everything we've learned and are setting off to help design the world's largest book, Facebook," Push Pop Press announced.

"Although Facebook isn't planning to start publishing digital books, the ideas and technology behind Push Pop Press will be integrated with Facebook, giving people even richer ways to share their stories," it said.

As the company claims, Facebook has no plans to start publishing books. As such, the acquisition may seem a bit curios. The start says Facebook was interested in the technology, but most likely the giant social network wanted the team and little else.

It will be interesting to see what these guys manage to create at Facebook, but it's doubtful it's anything as impressive as the Our Choice app. That said, Facebook could certainly use a boost in the looks department.

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