Facebook Accounts for 1 in 5 Page Views in the US

Nine percent of all US online visits are to Facebook

By on February 3rd, 2012 19:51 GMT

With the Facebook IPO carnival underway, others are providing some of their own stats and numbers, if the official ones don't suffice. Hitwise has round up some impressive numbers about the social network. They're not overly impressive, but there's not much that a company that's been so closely followed can surprise us with.

For one, nine percent of all visits in the US are to Facebook. That means that one in 11 times someone visits a website it's actually Facebook.

If that's not enough, one in every five web pages served in the US is a Facebook web page.

Unsurprisingly, people are also searching for Facebook a lot, since they don't know how to type its URL in the address bar, four percent of all internet searches are "facebook." Of the top 50,000 search terms, 14 percent are related to Facebook.

It's not just in the US that Facebook is popular. In fact, it's even more popular in several other countries.

"Internationally, Facebook.com ranks in the top two websites in every market except China, where Sina Weibo, Baidu Zhidao and Renren are the dominant social networks," Hitwise explained.

"Facebook.com’s largest footprint is in Canada, capturing almost 12% of all visits in that market. It also recently surpassed Orkut, placing it behind only Google Brazil in market share," it said.

With almost 850 million monthly active users, none of these stats are particularly surprising. More than half of those that login at least once a month actually do it every day, a huge rate for a site this large.

But given how big and spread out the site has become, it's not surprising that more and more people are spending more and more time on it rather than on other sites.

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