FUSE Labs SocialGadgets for Real-Time Twitter Data Dynamic Visualizations

By on October 8th, 2010 10:26 GMT

Microsoft’s FUSE Labs latest project if focused on allowing users to get insight into Twitter real-time data, by providing a series of gadgets which are capable of enabling the dynamic visualization of information shared by the users of the social network in their tweets.

FUSE Labs SocialGadgets is now live and available for testing over at FUSE Labs, offering no less than four gadgets.

Focusing on specific keywords, as well as the evolution of their volume usage over time, the gadgets can display visual representations of specific Twitter topics.

One of the best details about SocialGadgets is the fact that they are fully embeddable. In this context, users can not only help gadgets focus on certain topics on Twitter, customizing them, but also grab the embed code and share the result through their website or blog, just as the example embedded at the bottom of this article illustrates.

“Mentioned entities such as people, locations, companies and noun phrases are identified and visually represented,” revealed a member of FUSE Labs in the SocialGadgets’s description.

“The gadgets are interactive, letting users explore the relationships between topics publically shared on Twitter.

“By focusing on patterns and trends, the gadgets can extrapolate what people find important, and provide a succinct yet effective way to look at events as they are unfolding.”

Tag Cloud, Timeline, Buzz and Comparison are the four gadgets delivered by FUSE Labs as SocialGadgets was launched.

With SocialGadgets, FUSE Labs aims to streamline the analysis of trend topics on Twitter, by providing visual representations for the content shared by the people using the social hub in their tweets.

“By using any one of the four SocialGadgets, data flowing through the Twitter fire hose is indexed and semantically analyzed in real-time. Within minutes, major entities are identified and their relationships are displayed,” the software giant explained.

FUSE Labs also provided a short description for each of the social gadgets currently available:

“Tag Cloud - Given a keyword, this gadget displays a visual tag cloud depicting main entities found in the given time period and their relative time and volume of appearance.

Timeline - A timeline centric display of related terms and their volume of appearance during a chosen period of time.

Buzz - Given a keyword, this gadget highlights the buzz around a specific person, profile or topic. This is an ideal template to embed in a blog or profile page sidebar.

Comparison - Volume of appearance of 2-3 terms are displayed on the same timeline. This is great way to compare levels of buzz around topics and identify major points in time where some topics spiked.”

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