Extreme Sports Content Publisher Yamgo Launches Mobile TV Advertising Solutions

Yamgo has launched a portfolio of mobile TV advertising solutions that enable companies to advertise products and services directly to consumers using mobile TV and video. The solutions range from the production of made-for-mobile adverts to global distribution and tracking of adverts via the Yamgo TV channel, viral downloads and video streaming over 2.5G and 3G networks.

Yamgo specializes in the production and publishing of extreme sports mobile video content and has invested in the technology and infrastructure to deliver video downloads and stream mobile TV directly to consumers. "Advertiser-funded programming and video downloads with a 5-7 second pre-roll advert will enable consumers to watch free mobile TV and video on their mobile phones. Whilst it is still too early to predict how consumers will react to adverts on their mobile phone, we are using a traditional TV business model applied to mobile entertainment and offering a unique high-quality free mobile TV experience. Mobile TV campaigns can be integrated with advertisers' existing TV branding with interactive elements providing brand interaction and collection of valuable user data to personalise content and adverts," said Ian Mullins, CEO of Yamgo.

Mobile TV adverts and mini series are produced from Yamgo's stock footage or using HD cameras filming specifically for mobile devices. Working with the world's top extreme sports athletes, Yamgo produces made-for-mobile content in over 26 different extreme sports. This enables Yamgo to create exclusive stunts and inspiring action sequences to capture attention while stimulating interest for the product or service being advertised.

Mobile TV adverts can be inserted in between programming on the Yamgo Mobile TV channel or packaged as a pre-roll advert before a mobile TV download or streaming session. Yamgo offers four main options for mobile video delivery: Java Vidlets, Multimedia Messages (MMS), downloads and streaming links (3GP, MP4, RM).