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January 14th, 2013, 07:07 GMT · By

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Executives Leave Microsoft to Launch Adult Toys Shop

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The shop is exclusively available for Indian buyers Enlarge picture - The shop is exclusively available for Indian buyers
After a former Microsoft executive decided to leave the IT industry for a legal marijuana business, some other ex-Microsofties have chosen to go for something a bit more eccentric.

A group of senior corporate executives has launched an adult toys shop that sells products such as creams, lubricants, lingerie and all kinds of accessories that could add a little spice to anyone’s romantic life.

The online portal called Thatspersonal.com is exclusively available in India and is managed by Digital E-Life, a company headed by Samir Saraiya, former business development chief at Microsoft Singapore.

Neville Taraporewalla, a former senior director of Microsoft India, Jaspreet Bindra, an ex-regional director of the retail, entertainment and devices division at Microsoft India and Internet lawyer Lekhesh Dholakia are also part of the company, according to Times of India.

“The sheer size of the business opportunity was the biggest driver for me to leave the high-paying job in Singapore with an amazing expat life,” Saraiya said.

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