Ex Apple Staffer Praises Tim Cook’s Executive Shakeup

“We learned a lot about Tim Cook yesterday,” says Matt Drance

  Apple's fix-it trio have a lot to fix after Forstall's firing
A developer named Matt Drance, who used to work at Apple, has released an analysis on Tim Cook’s recent decision to fire Scott Forstall and divide his responsibilities among three key executives that have proven themselves over the years.

A developer named Matt Drance, who used to work at Apple, has released an analysis on Tim Cook’s recent decision to fire Scott Forstall and divide his responsibilities among three key executives that have proven themselves over the years.

“We learned a lot about Tim Cook yesterday,” Drance writes on his outsider blog.

“Apple cannot afford to get too big or too disorganized. That’s my takeaway from yesterday’s shocker that not only is Scott Forstall out at Apple, but also that his fiefdom is being split between Craig Federighi, Eddy Cue, and Jony Ive,” says Drance.

The developer believes this move marks “a profound increase in responsibility” for the fix-it trio, as well as “a profound change in Apple’s organization going as far back as I can remember,” according to the former Apple employee.

“There’s a long-standing pattern of separating watershed products important to the company’s future. The Mac and Apple teams. Mac OS X and Classic. The iPod division. iOS and Mac OS X. Suddenly, Tim Cook has pulled the reins in. Federighi owns software. Ive owns design. Cue owns services. Period,” says Drance.

But all this might come at a huge cost for Apple, according to the ex-Apple staffer. As Drance puts it, “The worst case scenario is one where good leadership is spread too thin, and everything suffers.”

Pointing out to their already full agendas, Drance cautions that “What we don’t know is whether burdening Cue, Federighi, and Ive even further will actually improve things.”

“Four hundred million devices and five hundred billion dollars later, Apple is different. It’s just finally starting to look that way,” he concludes.

For those of you out of the loop, visit the related articles below to learn more about the changes made by “Hurricane Tim” this week.

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