Considering Intel’s Ivy Bridge prices, AMD decided to start a cash promotion for CPUs

Jun 22, 2012 00:11 GMT  ·  By

With Intel’s Ivy Bridge only widening the performance gap and leaving AMD’s top FX processors behind along with the A-series APUs when x86 performance is concerned, the Texas-based company decided to start a “money rebate” promotion in several European countries.

The promotion will reportedly include processors purchased place between June 11th, 2012 and August 31st, 2012. So customers acquiring processors in this time interval will be able to send the necessary paperwork to AMD until September 18th, 2012.

The money will come in maximum 45 days after AMD receives the paperwork and the buyers will get €10 for each-quad core processor they bought, €15 for each hexa-core and €20 for every eight-core CPU.

We think this is a way for AMD to quickly clear stocks of older CPUs that sell quite slowly now that Intel launched Ivy Bridge, and that this stock clearing move is closely connected to the desktop Trinity/Piledriver delay.