
When the 'Touch the Sky' video of Kanye West did not win the 'Best Video of the Year' at the Video Music Awards, the rapper was so unhappy that he even crashed the stage to utter his protest. According to him, his video was by far the best, as it cost more than $1 million to make, had Pamela Anderson in it and he was 'jumping over canyons'.
Well, according to Robert Craig 'Evel' Knievel, the video in question should stop being aired altogether and not because it's bad, but because it makes full use of his image and likeliness, both of which are trademarked products. The daredevil, now a retired 68-year-old, says that the video is basically a 'vulgar and offensive' re-enactment of his 1970s stunt.
In 'Touch the Sky', Kanye, dressed in Evel's star-studded tracksuit, attempts to fly with a motorcycle over a canyon, but crashes at the bottom of it and bursts into flames. Back in the days when he could still perform, Knievel did the exact same stunt, which would have ended successfully had it not been for a secondary parachute which opened earlier than it should have.
The lawsuit, filed on Monday, is looking for financial damage and to stop all further distribution of the video. The daredevil claims that his image was permanently sullied by the clip, a thing that affected his business (he is the owner of a very productive Evel Knievel toy line).
'The vulgar, sexual and racially charged nature of the infringing music video is directly counter to Evel Knievel's long-established public persona, utterly inconsistent with his toy products and appeal to children and harms the reputation of Evel Knievel trademark and the Evel Knievel costume', court papers say.
A spokesperson for Kanye was not immediately available for comment, but this will surely come as a not so pleasant surprise for him, especially after all the drama at the VMAs.