European Physicians Heavily Rely on iPads, Study Shows

According to a new Taking the Pulse study from pharmaceutical and healthcare market research company Manhattan Research, online European physicians who own an iPad spend 27 percent of their professional online time on the tablet device.

The surveyed physicians rely on desktops and laptops for 55 percent of their professional Internet use, according to Manhattan Research. The remaining 18 percent of access time happens on their smartphones.

The survey aims to determine how physicians in Europe use digital channels for clinical purposes, pharma communication, and patient interaction.

Fielded online among 1,207 practicing physicians in Germany, France, Spain, Italy, and the United Kingdom in Q4 2011, the study is available at manhattanresearch.com. A data snapshot from the latest study is made available free of charge.