Ericsson to Provide Mobile TV Solution to Proximus in Belgium

Ericsson announced it has been awarded a contract by Belgian operator Proximus for an end-to-end mobile TV solution, including Ericsson's Channel Selector. As part of the contract, Ericsson will provide the implementation, system integration and system support.

Ericsson will provide Proximus with the fastest channel selector solution, making mobile TV channel surfing more convenient - changing from one channel to another needs just one click on the mobile handset. This saves time and brings the mobile TV experience closer to that of a home TV experience. The launch of the solution is planned for 2007.

"We see mobile TV as a strategic and logical evolution of the mobile services we offer to our customers and we will be very happy to offer them the advanced and easy to use solution from Ericsson," said Michel Georgis, CEO of Proximus.

"We are proud that Proximus has chosen Ericsson as a partner in such a strategic area," stated Jean-Marc Engels, President of Ericsson Belgium and Luxembourg. "Mobile media is a growing area for both Proximus and Ericsson. With this partnership, we will assist Proximus to provide a first-class consumer experience to its customers."

Proximus already offers its mobile TV service on the Vodafone live! portal, featuring 25 live local and international channels as well as video on demand clips.