Ericsson Provides Mobile TV Solution to Siminn

Ericsson signed a mobile TV contract with Siminn, the largest mobile operator in Iceland, and will provide mobile TV solutions to the Reykjavik-based company in order to make mobile content and services more accessible to users.

Siminn's customers will have access to one of the fastest channel selectors available on today's market, which makes mobile TV channel surfing truly comfortable: for changing channels, all you need is one click on your mobile handset. Siminn will also be provided with an easy-to-use mobile TV service which includes EPG (Electronic Programming Guide).

"We consider mobile TV a very attractive entertainment service for our customers and we are very happy to provide them with an enriched user experience that lets them enjoy the service even more. Working with Ericsson makes us confident we will succeed in this task", said Thor Jes Thorisson, CTO of Siminn.

The President of Ericsson Denmark, Lars Tofft, declared: "We are happy that Siminn has chosen Ericsson as a partner in such a strategic area as multimedia, which is growing for both Siminn and Ericsson. With this partnership, Ericsson will assist Siminn in providing a first-class experience to its customers in this area."

Ericsson brings an exhaustive mobile TV and video solution, establishing and integrating improved and advanced mobile TV functionality. Iceland already has IP-based TV and radio services offered by Siminn, services that provide access to more than 60 international TV channels and 11 local channels.

Mobile TV services are in a continuous expansion as more than 120 operators have initiated commercial services worldwide, most of them being based on mobile networks.

Ericsson holds a market-leading position in mobile TV, having more than 50 contracts signed all over the world and delivering nearly half of the solutions currently used in commercial launches. The Mobile TV solution that Ericsson provides is a complete one and it includes professional services, network features and network enablers.