English Learning Application for Chinese Windows Phone Users

CNN and LiveABC Interactive Corporation have partnered for the launch of an English learning mobile application for Windows phone users that live in China. According to CNN, the new app comes towards Chinese speakers with a mixture of language learning and mobile technology, providing them with content for effective and efficient self-learning.

“The launch of this learning application underlines our commitment to provide consumers in the Asia Pacific region with an innovative user experience,” said Ringo Chan, senior vice president of Syndication, Wireless and Interactive Content Solutions & Distribution, Turner Asia Pacific. “CNN has been a leading English learning provider tailoring its award-winning content into different mediums, such as print in magazines and books and audio on CDROMs. We’re now extending this onto a mobile platform, allowing users to enjoy the fun of English learning anywhere and anytime. Launching the application on Windows phone is our starting point. Our development team is also working to extend the service on other popular mobile platforms.”

CNN has partnered with LiveABC for the delivery of this application, due to the fact that the latter is a leading provider of products designed for foreign language acquisition. Among the solutions offered by the company we can count multimedia and Internet components built around magazines and books. CNN, All Plus, biz, Live, ABC and Live Interactive Chinese are six award-winning, interactive magazines from LiveABC, which add to more than 100 book titles aimed at various levels and topics.

The features list of CNN English learning application for Windows Phone users includes:
- CNN news video: Users watch their video of choice from a portfolio of CNN interviews with iconic personalities in the fields of arts, politics, sports and business, including Singapore’s first Prime Minister Lee Kuan Yew; investment guru Warren Buffett and fashion designer Karl Lagerfeld.
- Bilingual interchangeable subtitles: Both Chinese and English subtitles are available and can be added or removed whilst watching the video. Users can also choose their desired font size.
- Quizzes: A true or false quiz after each chapter is designed to help users improve their understanding of the language.
- Personalization: Users can choose to watch the whole video or repeat a specific sentence, maximizing the learning experience.
- Dictionary: Detailed definition and word meanings of new vocabulary with translation.

According to WMPoweruser, the software solution is compatible with handsets running under Windows Mobile 5.0 or above, and can be purchased for US$0.99 from the Windows Marketplace for Mobile (present in the reference category in Taiwan and Hong Kong).