14 DAY TRIAL // With the smashing success that his “We Made You” campy video turned out to be, it’s no surprise that rapper Eminem is already rushing to release yet another new clip, just to keep fans on their toes, waiting for more. Consequently, the artist took to his Twitter page just a couple of hours ago to introduce a short horror trailer of the video for his next single off “Relapse,” called “3 a.m.”
Unlike “We Made You,” though, this new clip from Eminem explores the darker side of the album, coming in sharp contrast with the light-headed atmosphere fans are accustomed to seeing in his other clips as well. As a matter of fact, as Rolling Stone also points out, the preview, or short horror trailer, as it’s being labeled by the media, strikes a very familiar note with fans of this type of movies, since it combines elements specific to “The Ring” and even “Blair Witch Project.”
“Based on the trailer, ‘3 a.m.’ will be the polar opposite of the campy ‘We Made You’ video, which makes sense considering the new song’s gory lyrics: ‘I remember the first time I dismembered a family member, December.’ The trailer is eerily reminiscent to the visuals of the VHS tape that killed people in ‘The Ring,’ consisting of a series of images that combine into a terrifying montage: A nurse wheels a cart down the hallway of an abandoned mental hospital, Eminem sits in a room and runs through the woods, corpses, scribbled notebooks and finally, Slim Shady with a butcher knife standing behind a security guard as blood literally climbs up the wall a la ‘The Shining’.” the publication writes of the short 30-second preview.
The full clip, directed by Syndrome, will premiere on HBO’s Cinemax on May 2 at 10 in the evening, Rolling Stone further informs, presumably because it will contain images that will be deemed too gory to air on the traditional music channels, such as MTV or VH1. Useless to point out, as we speak, fans are already taking to dedicated forums to speak in highly appraising terms of Eminem’s upcoming video, saying, among others, that what the rapper needed to really make a splashing comeback was a bit of edge – which was obviously not the case with the “We Made You” clip.
Eminem’s much-hyped and long-overdue, according to many, comeback album, “Relapse,” will drop in stores on May 19. Until then, keep an eye on this space for more details on the “3 a.m.” full-length video and enjoy the preview below.