Customers are embracing microtransactions and in-game stores, apparently
Electronic Arts has confirmed that its current strategy is to implement microtransactions into all of its upcoming games, as according to its own statistics, players are more than eager to drop real money inside games for various advantages.EA has gotten quite a bad reputation for including different in-game stores in its various titles, allowing players to spend real money via different microtransactions, like the recent Dead Space 3.
According to EA's Chief Financial Officer, Blake Jorgensen, this strategy will continue with all of the company's next big games, as the gaming industry as well as the actual consumers have slowly started to embrace microtransactions.
"We're building into all of our games the ability to pay for things along the way, either to get to a higher level to buy a new character, to buy a truck, a gun, whatever it might be," he said during the Morgan Stanley Technology Media & Telecom Conference, via Seeking Alpha. "Consumers are enjoying and embracing that way of the business."
What's more, Jorgensen also explained why EA wasn't present with any of its upcoming games at Sony's PlayStation 4 conference last week, saying that the company wasn't ready to reveal its next titles to the world just yet.
"It was more about timing of our own slate as well as trying to maintain a good balance of power with all the parties out there and choosing when to unveil certain pieces of software," he said.
"I'd say, between now and E3, you are going to see a lot of stuff, and we are going to choose with our marketing teams when to announce."
EA is still confident in the PS4 and Jorgensen said that the publisher's internal teams were eager to put its increased power to good use.
"At the end of the day we are very excited about Sony's platform. We feel there's a huge opportunity there. The technical power on the platform is going to allow us to do a substantial amount of things that have never been done before."
Recent reports claim that EA will announce a formal partnership with Microsoft's upcoming Xbox 720 console, which means that the publisher will release games and DLC earlier on the next-generation device and then on other platforms.