14 DAY TRIAL // After years of economic woes for the whole world, almost everyone is looking for signs that things are improving, but PC makers say black Friday is not one of them.
In fact, PC players say that, despite Black Friday apparently making things seem less dire, the economy hasn't actually begun to recover.
For those of our readers who aren't natives of the US, Black Friday is a special day for US citizens.
Being the day immediately after Thanksgiving, it is when more or less every store, especially large malls and such, hold sales of anything and everything.
Setting aside how shoppers tend to degenerate into physical violence over who got to what super-deal first, the day is one where consumers spend a lot.
As such, successful Black Friday sales could be seen as an indicative that the economy, at least in North America, is getting better.
PC makers aren't on the same wavelength, according to Digitimes. Not even close in fact (though they would want to be).
While Black Friday sales accumulated about $11.4 billion (8.5 billion Euro), growing 6.6% on year, there is no reason to think the holiday sales, as well as consumer spending further down the line, will rise.
Also, while tech sales were considerable, one major reason was the very low prices that some laptops attained, which is more an indication that consumers aren't that keen on spending money unless what they buy is cheap.
All in all, Black Friday is an unreliable factor when determining if the global economy is getting better or worse and, going by that logic, Cyber Monday should be looked at in the same light.
Speaking of prices, Acer and ASUS systems of all kinds are bound to ship for less and less as time goes by, since both companies have to clear excess inventories.