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December 15th, 2011, 15:32 GMT · By Oana Grigoras

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Eco-Friendly Shoes Save Orphaned Elephants

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Printed cotton canvas lace up sneaker with recycled rubber sole, made in Kenya, priced at $65 (€49) Enlarge picture - Printed cotton canvas lace up sneaker with recycled rubber sole, made in Kenya, priced at $65 (€49)
Sustainable fashion that gives back to the environment is a great concept that needs to be embraced on a larger scale.

Suno company designing casual footwear for women may not be as popular or profitable as major brands, but it is definitely much more generous.

An amount of its profit goes to support the David Sheldrick Wildlife Trust, an organization that safeguards orphaned baby elephants and rhinos.

Perhaps the best thing is that its financial contribution is not the only element making the brand eco-conscious, Earth911 informs.

Suno uses recycled rubber and canvas in the manufacturing processes. Therefore, its products reflect its environmental awareness and sustainable mission.

Plus, the shoes come in different patterns, are colorful, easy to wear and mix and match. A pair of eco-sneakers costs $65 (€49), more than pocket change but definitely not a fortune.

I think they're worth every cent since they're cute, trendy and help support a noble cause.

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