14 DAY TRIAL // Tomorrow marks Earth Hour 2013, and millions of people worldwide are readying themselves to turn off the lights and spend one hour in utter darkness in order to promote sustainability and prove that they are indeed committed to safeguarding the environment.
Those wishing to take part in this green-oriented campaign need only turn off the lights in their homes and offices once the clock strikes 8.30 pm local time, and not turn them back on for a full hour.
Overachievers will not be poked fun at by anyone should they choose to keep their lights turned off for a longer period of time, the environmentalists who helped organize this event wish to reassure the general public.
According to International Business Time, ordinary folks will not be the only ones to celebrate this year's Earth Hour. Thus, several landmarks located in as many as 7,000 different cities worldwide are getting ready to also go dark for at least one hour.
Some of these landmarks are the Eiffel Tower, the Empire State Building, the Great Wall of China and the Burj Khalifa and Christ the Redeemer.
The same source informs us that, back in 2007 when the first Earth Hour was celebrated, a mere 2 million people agreed to take part in the event.
However, the World Wildlife Fund (i.e. the green-oriented organization in charge of conducting and promoting this event) says that a whopping 1.8 billion people took part in 2012's Earth Hour.
Just for the record, dealing with pollution and its impact on the natural world requires much more than turning off one's light for one hour, meaning that Earth Hour is first and foremost a symbolic event.
“Earth Hour has always been more than a lights-off campaign, and we are now seeing some extraordinary environmental outcomes on the way to achieving our long-term vision,” argued Earth Hour Executive Director and Co-Founder Andy Ridley.