EVGA hasn't started selling the card, but it will do so soon.
Called GTX Titan Signature SC HydroCopper graphics card (model: 06G-P4-2795-KR), it was developed in collaboration with Swiftech.
The black shroud covers the whole card and the block beneath cools the GPU, memory and VRM.
A back plate dissipates the heat made by the memory chips on the back of the PCB.
Clock speeds haven't been revealed, but the SC (super-clocked) brand suggests factory overclocking. The price will probably be of around $1,300 / 984-1,300 Euro.
Many other companies have launched GTX Titan cards, all bearing their own brands. We will see to them soon enough.