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ESPN Unveils Program Lineup for ESPN Mobile TV

Available on Verizon Wireless' V CAST Mobile TV

By Sorin Trusca, Communications News Editor

28th of March 2007, 12:37 GMT

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At the CTIA Wireless Show, ESPN unveiled the program lineup for its channel, ESPN Mobile TV, featured on
Verizon Wireless' V CAST Mobile TV service. This is the first 24/7 ESPN channel available wirelessly and includes live game and event coverage, sports news, commentary and analysis, and real-time sports scores and game updates. ESPN also offers two new channels available only for mobiles, ESPN ReSet and ScoreCenter.

ESPN Mobile TV features live events with upcoming programs including the Summer X Games, the NIT Championship, the Arena Football League, IndyCar racing and NCAA baseball, softball and lacrosse. In the fall, ESPN will showcase live college football, including games from the Big Ten, Big East and the ACC.

In addition to popular ESPN shows such as 'Pardon the Interruption' and 'Around the Horn', ESPN has also created new shows for ESPN Mobile TV: ESPN ReSet and ScoreCenter. ESPN ReSet is a one-hour show, hosted by ESPN talent, featuring the best segments from ESPN's popular morning programs, including 'Mike & Mike in the Morning' and 'Cold Pizza'. ScoreCenter is a half-hour sports news program which combines elements of ESPN's flagship program, SportsCenter, with interview segments from ESPNEWS' Hot List. ScoreCenter is meant to be a roundup of the day's news, scores and information.

ESPN Mobile TV is available on MediaFLO USA's (a wholly owned subsidiary of QUALCOMM) FLO TV service that is offered as V CAST Mobile TV by Verizon Wireless. Accessible on new V CAST Mobile TV-enabled handsets via a dedicated key, V CAST Mobile TV also gives users access to program guides, that include date, time and program information; and allows customers to view programming details up to 48 hours ahead of the scheduled presentation.

TAGS:

ESPN | Verizon Wireless | V CAST


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