14 DAY TRIAL // Up to now, EK Water Blocks has been making press announcements about all its water cooling gear, and has had to rely on the DIY market almost exclusively for sales. Now, though, it has partnered with a custom gaming computer maker.
Said gaming PC maker is E3iO. It chose EK because it judged its water blocks, reservoirs, radiators, pumps, and other accessories as both capable and aesthetically apt.
Since gaming desktops often have side windows, the look of the insides is more important than some may think.
EK isn't the only one gaining something here though. After all, it's had 10 years to build up its reputation, and I can safely say that, as far as I know, EK is a better known brand than E3iO, so the latter is bound to receive some extra recognition after this announcement.