EE, the UK-based wireless carrier created as the joint-venture between T-Mobile and Orange, is expected to finalize the rebranding of all stores of the two operators in the country before the end of this month.The EE logo has already been spotted on the front of some stores ever since the end of September, but nothing has been specifically announced on the matter.
New reports on the carrier’s plans, however, suggest that we will indeed see the EE branding taking over all 700 T-Mobile and Orange stores in the UK by the end of October.
Everything Everywhere stores, which have started to pop up after the announced merge between the two carriers was approved, will also be rebranded to the new name.
For those out of the loop, we should note that EE was announced last month, when the carrier also unveiled plans to fire up its 4G LTE network in the UK, the first of its kind on the local market.
Apparently, all stores will be repainted in grey – a process that actually started a few months ago – though they will retain some magenta and orange shades as well, so as to make it easy to rebrand them, should that be the case.
On October 30, EE’s 4G LTE service will go live in the country in major cities, including London, Birmingham, Bristol, Edinburgh, Glasgow, Manchester, Leeds, Liverpool, Sheffield and Cardiff.
EE also announced that it planned on making the service available in 16 cities by the end of this year, so as to provide LTE access to a third of the UK population.
Users will be able to take advantage of the new service on a variety of devices, including high-end Android, iOS and Windows Phone smartphones such as the Huawei Ascend P1 LTE, Samsung Galaxy S III, Nokia Lumia 920, or the new Apple iPhone 5.