EA and BP Encourage You to Use Resources Wisely in SimCity Societies

An official Electronic Arts report reveals that the giant publisher along with BP have collaborated to include climate change education within SimCity Societies. The collaboration brings together world-class game building skills and industry expertise on energy, electricity production and greenhouse gas emissions to highlight the impact of electricity generation on the emissions of carbon dioxide, directly linked to climate issues.

Basically, the low-carbon electricity choices and monitoring of SimCity's carbon emissions provide an entertaining, fully-integrated and accurate look at some of the causes and some of the major solutions available to combat rising levels of carbon and to help address the threat of global warming.

The game allows players to power their cities in any way they like, but also suggests that they should make choices, each of which come with advantages and disadvantages, forcing them to learn and connect to the issues in real-life.

"Since their inception in 1989, SimCity games have served as excellent creative and educational tools to convey complex subjects. With SimCity Societies, we have the opportunity not only to demonstrate some of the causes and effects of global warming, but also to educate players how seemingly small choices can have a big global impact," said Steve Seabolt, Vice President of Global Brand Development for The Sims Label at EA. "BP was one of the first major energy companies to publicly acknowledge the need to reduce carbon emissions and begin taking precautionary measures. As such, they are the perfect partner to help educate people on this important social issue in SimCity Societies."

So what players need to do is strive to create a greener environment and avoid hazards caused by excessive carbon emissions by choosing from a variety of BP Alternative Energy low-carbon power options.

"The time was right for this partnership. EA was developing the next iteration of the SimCity series at the same time that we were looking for opportunities to raise awareness about low-carbon power choices," said Carol Battershell, Vice President, BP Alternative Energy. "EA has a powerful reach to the next generation and BP has a suite of low-carbon power alternatives. In our collaboration through this innovative game, we can provide education on the issues surrounding climate change, its association with carbon emissions and the ability to take early positive action through low-carbon power choices."

SimCity Societies launches across North America and Europe on November 15th.