EA Sports Is the Official Technology Partner of the Premier League

EA Sports has become the Official Sports Technology Partner of the English Premier League, allowing the football games developed by the studio to include better measurements regarding the stats of Premiership footballers. Furthermore, EA Sports branding will be present on all live broadcasts of matches from the Premier League, with increased fan interaction being promised by the developer.

Matt Bilbey, vice president of football, EA Sports said that, “Partnering with the Premier League further establishes EA Sports and its FIFA franchise as the ultimate, authentic football gaming experience. We look forward to adding further in-game authenticity with the direct access to the Player Performance Index as well as releasing new ways to leverage our technology to enhance the fans enjoyment of Barclays Premier League football on and beyond match day each week.”

The more detailed statistics that EA Sports will have access to for its FIFA titles will include the speed at which a shot is hit, the force of a ball as a keeper makes a key save, the height of a jump, the speed at which a penalty is struck and many more. Not only gamers will benefit out of this deal because regular football fans will have the opportunity to see the EA Sports Team of the Week on the Premier League's official site. It will present the best performers in a given week using the same measurement technology as in the case of the FIFA titles.

These statistics will also be used in live television broadcasts alongside EA Sports graphics, animations and other kinds of interactive technology to enhance the viewers experience. What this exactly means is not mentioned in the press release accompanying this announcement, but it seems that good days are in store for the English football audiences if they are allowed deeper interaction with the matches they see on their TVs.