Electronic Arts has talked about digital distribution and highlighted that, despite the fact that games like Mass Effect 3 or Battlefield 3 aren't present on the biggest service of this kind - Steam - they're still selling great thanks to its own Origin platform.
While Steam is host to a variety of games, titles from EA haven't exactly had a great time on the service due to the company's desire to sell DLC through its own websites, instead of Steam.
This is a breach in Steam's compliancy rules, so big games like Dragon Age II were taken off Steam, while titles like Battlefield 3 or Mass Effect 3 haven't even appeared on the service.
EA bears no ill will against Steam or its owner Valve, however, as the company's Senior VP of global e-commerce, David DeMartini has talked about the issue with GameSpot
"There's been many quotes and misquotes with regards to who did to what to who and who took what off what. We've not taken a single title off of Steam," DeMartini said.
"Certain titles have fallen out of compliance. Crysis 2: Maximum Edition actually brought, if you will, Crysis back into compliance by virtue of all of the content being contained within that product, so there wasn't some additional download that had to happen only on Steam."
Even so, DeMartini insists that EA's non-Steam games have been quite successful even on its own Origin platform, as gamers realize the quality of the experiences.
"Those titles have done fantastically on Origin and every other download site where you can get access to those games. Gamers find the best intellectual property wherever it is for sale," he added.
"That said, we're very supportive of having our intellectual property for sale on as many sites as we can. Obviously, we'd love to have those titles up on Steam, but unfortunately, those titles don't follow the rules that Steam has so therefore those titles are not up on Steam."
While it's safe to say that, as long as DLC for Mass Effect 3 or Battlefield 3 will continue to appear, we won't see the games on Steam, it's possible that eventual "Complete" editions
might make their way onto the platform.