14 DAY TRIAL // Electronic Arts has announced that the latest iteration in the Sims series, The Sims 3, is set to launch across the Mac, iPhone, iPod Touch, PC and mobile devices this summer. EA and Maxis’ hugely popular life simulation game will let players customize and create a totally original virtual person / Sim.
“The Sims 3 is an incredible game that lets you play with life, create art and show off your creations,” said Ben Bell, Executive Producer, The Sims 3. “In the game, players are inspired by endless creative possibilities like the new Traits and Lifetime Wish features which allow players to create Sims with real personalities and destinies. Players can then take their Sim into town to interact with other Sims in the game and capture the action on video to show off online.”
“The June launch combined with the break-through game the team is building gives us the perfect runway to create awareness for The Sims 3,” said Russell Arons, Vice President of Marketing for EA. “The Sims 3 will be the original IP summer blockbuster of 2009 as we build off the success of the best-selling PC franchise of all time to create awareness with both loyal Sims fans and new players.”
Also new to the popular simulation title is the ability to choose up to five traits to create individual personalities. New design tools let players customize the appearance of their Sims. Players can manipulate aspects like their Sims' shape and size, facial features, skin tone, hair color and style, eye shape and color, clothing and accessories.
The new “seamless” neighborhood environment lets Sims roam to neighbors’ homes and explore their surroundings, take walks or simply hang out. Now, players will be able to customize the Sims’ environment more extensively, changing colors and patterns of decor, floor coverings, wall coverings, shirts, furniture and more.
Visit the official Sims 3 web site here for more information.