Not content with its displays already being used in the majority of the world's e-readers, E Ink has decided to start buying the shares of rival company SiPix.
The agreement will be finalized by the end of the year, giving E Ink about five months to snatch a huge chunk of the shares in exchange for $50 million / 40.69 million Euro.
E-readers aren't the only product at stake though. As it happens, SiPix and SiPix Imaging (its subsidiary) have various other micro-cup technology-based electrophoretic displays.
One example is for devices in embedded environments as well. More importantly, though, some of the company technology can lead to e-paper capable of playing video.
The first acquisition will leave E Ink with 82.7% of SiPix's shares. No ETA (estimated time of arrival) has been given for the rest.