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October 3rd, 2011, 13:09 GMT · By

E-Book Reader Demand on the Rise, Tablets or No Tablets

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E-reader keep selling strongly
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People tempted to forget about e-readers should not ignore this market, as reports say that the segment will prove quite lucrative for everyone involved.

E-readers were, at one point, a sort of wonder-child of bookstore chains and anyone who had any collection of digitized book content to speak of.

While proving that people were still very much interested in reading things, it also served as a means to prevent book sellers from going out of business.

Amazon, whose Kindle is always getting better, and Barnes & Noble, with their Nook, are just two of the major players in this field.

Both of them also have something that more closely qualifies as a tablet than an e-reader (Fire and Nook Color, respectively).

Now, a report has emerged, one that speaks about the future prospects of this product type and what people involved in their marketing expect.

Apparently, even if users aren't gushing about them left and right anymore (more or less), e-readers are still selling very well.

In fact, component suppliers expect demand to continue increasing during the next month and all through the end of November.

As such, they got strong orders for October, from vendors of both e-readers and tablet electronics, even as they do their best to differentiate their products from Apple products.

E Ink Holding (EIH) and Chunghwa Picture Tubes (CPT) are going to profit from all this especially much, like they have during the past couple of years.

Since they supply e-paper and backplane, respectively, their inventions were, naturally, used in the majority of all e-book readers sold so far, something that isn't likely to change in the future either.

All in all, even though nothing concrete was stated about December, it is fairly obvious that the fourth quarter as a whole will bring component suppliers higher, revenue-wise. After all, the holiday shopping season will allow for nothing less.

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