Microsoft has kicked up a notch a program designed to allow customers to share with the company their suggestions related to the Dynamics lineup of products. Earlier this year, the Redmond giant made it possible for Dynamics customers to access an official channel designed to gather their input on Dynamics solutions. Now Microsoft is taking the initiative to the next level, by allowing feedback to be associated with specific products, explained Humberto Lezama Guadarrama, program manager, MS Dynamics CRM.

The evolution of the Dynamics suggestion program is illustrative proof of the fact that Microsoft is indeed monitoring input from customers and taking it into account. One of the issues with the first initiative was the fact that connection bundled all Dynamics products together, a situation that resulted in difficulties when it came down to searching for specific feedback items.

“In fact many of our customers told us that they would like to focus on CRM specific feedback and not have to wade through other products feedback,” Guadarrama explained. “So, how did we improve our suggestion program? We created a brand new connection with separate programs one for each major Dynamics Product (thanks a lot to our friends in the Dynamics AX team for making this happen). Now you can opt-in or out individually of each program and use product tailored feedback forms that will make the search and submission process easier.”

Guadarrama explained that Microsoft was welcoming all the feedback, and that in fact suggestions and features demanded by end users would make their way into the next iteration of Dynamics products. “We’ve received a lot of fantastic suggestions and all of them are being looked at by the product team. I’ve personally looked and responded to hundreds of suggestions and trust me, many of them will make it in the next major release of CRM,” he stated.