Jan 11, 2011 14:17 GMT  ·  By

Retailers in over 50 markets around the world will be able to take advantage of the latest iteration of the Microsoft Dynamics AX flavor tailored for their needs starting next month.

The general availability wave of Dynamics AX for Retail R2 kicks off on February 1st, 2011, with the Redmond company more than doubling the number of countries in which the solution is available.

August 2010 marked the launch of Dynamics AX for Retail on a total of 16 markets, including Australia, Canada, Denmark, Finland, France, Germany, Ireland, Malaysia, Mexico, Netherlands, New Zealand, Norway, Singapore, South Africa, the U.K. and the U.S.

At that time, the software giant had promised that availability would be expanded in the coming months, and come February 2011, Dynamics AX for Retail R2 is scheduled to ship to midsized specialty retailers in more than 50 countries.

“With so many digitally empowered consumers, retailers are being challenged to operate faster and smarter across their organizations to achieve deeper customer loyalty and maintain a competitive edge,” revealed Kirill Tatarinov, corporate vice president, Microsoft Business Solutions.

“Microsoft is providing retailers with the software solutions they need to remain agile in this environment, create a connected retail experience and become dynamic businesses.”

It’s critical to note that the addition of the ‘R2’ is also illustrative of the actual evolution of Dynamics AX for Retail.

Microsoft underlined the fact that it worked to introduce a number of enhancements in Dynamics AX for Retail R2, offering additional capabilities compared to the first version of the release, such as:

“• Insight. Retail Role Centers mean key data can be surfaced quickly and easily, helping people make more informed decisions and be productive.

• Loyalty. Expanded scenarios and centralized management out of the box help retailers enhance the customer experience.

• Simplicity. New interfaces for assortment and item management speed workflows and help drive productivity.

• Global availability. New localizations and translations further support the needs of multinational and growing organizations.”