Duracell's New Pre-Charged Rechargeable Batteries = Viagra for Your Gadgets

Batteries pretty much run our world, nowadays, since they provide the required power for just about any and every portable device out there. And even if Li-Ion or Li-Polymer rechargeable packs are pretty much the standard, at least when talking about cell phones, laptops, MP3 players etc., there are still quite a few products that require the very familiar AAs or AAAs. This is exactly the reason why the people over at Duracell have just come up with a new line of products, namely the Pre-Charged Rechargeable batteries, nickel metal hydride (NiMH) cells that come charged and ready to use straight out of the pack.

According to the company, this new rechargeable technology, which retains power for up to 365 days while not in use, helps raise the bar on convenience and satisfaction as more and more consumers look for advanced battery solutions for power-hungry devices. And since we're talking about such "energy-devouring" monsters, it's worth mentioning the fact these batteries have been designed especially in order to work with high-drain gadgets including digital cameras, hot-shoe strobes (photographers, rejoice!), portable gaming devices and MP3 players.

Practically, the new Duracell batteries provide two major selling points: first of all, they are pre-charged, which can prove to be an extremely useful feature for those users whose devices have run out of power and require immediate recharge and they also stay charged longer and have to be recharged less often, packing more power for consumers' favorite gadgets.

"In today's constantly connected world, consumers want batteries that are ready when needed and that last longer in power-hungry devices like digital cameras," said Tim Makris, director of marketing, North America, Duracell. "Our new Pre-Charged Rechargeable batteries are reinventing the rechargeable experience by delivering instantly ready, advanced power that will deliver more satisfaction than ever before."

The new Duracell batteries will hit the shelves in September 2007 at a suggested retail price of $12.99 for a four-pack, which is a surprisingly affordable price tag, taking into consideration the advanced features these things have to offer.

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