Indian carrier Idea Cellular is a well-known brand in India. The company launched a plethora of budget-friendly Android smartphones in the last couple of years.
The latest Android phone coming from Idea is called Ivory and is aimed at first-time smartphone users or those who need a cheap dual-SIM handset.
Aside from offering dual-SIM facility, Idea Ivory provides users with the possibility to take advantage of a slew of connectivity options, including GPRS, EDGE, WLAN, GPS and 3G. Bluetooth and USB support is available as well.
More importantly, Ivory is not Idea centric, which means it will work on other networks as well. It also comes preloaded with Chrome browser, besides the stock Android browser.
There’s more good news as Idea Ivory is powered by Android 4.0 Ice Cream Sandwich operating system, even though it’s a budget-friendly smartphone.
Hardware-wise, the Ivory comes equipped with a 1GHz single-core processor, 512MB of RAM and 4GB of internal memory, which can be further expanded up to 32GB via microSD memory card.
On the back, the device features a 3.2-megapixel photo snapper with video recording, while in the front there’s a secondary VGA camera for video calls.
According to the manufacturer, the phone’s 1300 mAh Li-Ion battery should provide up to 5 hours of talk time or up to 320 hours of standby time.
“Devices play an important role in enhancing service experience for the user, and has been a key component of Idea’s 3G growth strategy. Idea Ivory, based on the latest Android 4.0 OS, and all other previous 3G Smartphones, have been affordably priced to propagate data usage amongst mass consumers,” said Rajat Mukarji, chief corporate affairs officer, Idea Cellular.