Jeffrey Katzenberg wanted the series to continue, had a plan on how to capitalize on it
Before he learned how AMC’s “Breaking Bad” would end, Jeffrey Katzenberg, the CEO of DreamWorks Animation, had a plan on how to make a fortune off it: and he was willing to pay $75 million (€55.2 million) for 3 more episodes of the series.That is, he contacted the network and series creator Vince Gilligan, and told them he’d pay this kind of money if they made 3 more episodes after “Felina,” Variety reports.
“I had this crazy idea. I was nuts for the show. I had no idea where this season was going. The last series cost about $3.5 million [€2.57 million] an episode. So they would make more profit from these three shows than they made from five years of the entire series,” Katzenberg says.
Instead, he wanted to release the 180 minutes of the show online, in batches of 6 minutes, for 30 days in a row. He was thinking he could charge up to $1 (€0,73) for each segment and, in the end, he would have made a fortune.
“I said (to them), ‘I’m going to create the greatest pay-per-view television event for scripted programming anybody’s ever done’,” he recalls.
And then he found out how “Felina” ends and all his plans fell apart.