Nov 22, 2010 10:23 GMT  ·  By

Windows Phone 7 application developers interested in increasing their application revenues have now a new solution available for them from Microsoft, namely the Microsoft Advertising SDK for Windows Phone 7.

Basically, this is an ad SDK that should provide developers with the possibility to monetize their new Windows Phone 7 applications via advertising.

With the new development tool, developers would be able to easily include text or banners ads with their application.

Moreover, the new software development tool also offers the means to consume ads served by Microsoft's mobile Ad Exchange, which was the first bidded ad exchange for mobile.

Currently available as version 1.0, the Microsoft Advertising SDK for Windows Phone 7 was made available for download over at the Redmond-based company only a few days ago.

“Increase your application revenues with the new Microsoft Advertising SDK for Windows Phone 7. The SDK allow easy integration of text and banner ads into your application, and consumes ads served by Microsoft's mobile Ad Exchange, the first bidded ad exchange for mobile,” SDK's description reads.

“The exchange includes multiple advertiser sales channels competing in real-time to purchase your ad inventory, including Microsoft’s national sales force and adCenter’s significant market footprint,” Microsoft continues.

The development tool was made available with support for Windows 7 and Windows Vista operating systems. Among the requirements, we can count Visual Studio 2010, as well as Windows Phone 7 Developer Tools.

“Microsoft's best-in-class ad targeting solution means better click through rates and better monetization, and the new SDK is integrated with Microsoft pubCenter to give you actionable reporting of how ads are performing in your application,” Microsoft states.

Weighing in at only 1.5MB, the new ad SDK for Windows Phone 7 applications can be easily installed. Developers should remember where they installed the Microsoft.Advertising.Mobile.UI.dll file, as it would be required for the integration of the AdControl into applications.

Microsoft Advertising SDK for Windows Phone 7 is available for download from Softpedia too, via this link.