14 DAY TRIAL // The Tommy Hilfiger Group has announced Tommy Hilfiger for iPhone, a downloadable, mobile shopping application available through the App Store. Developed in partnership with Art Technology Group, Inc., the app gives consumers the convenience of purchasing Tommy Hilfiger products on the go.
“Our customers are already using iPhones and other web-enabled mobile devices to quickly connect and research products – our iPhone application enables the natural next step of making a purchase,” Kate Terry, executive vice president of Global E-commerce at the Tommy Hilfiger Group, said. “Creating a smooth and entertaining experience for shoppers to explore, search and buy from the brand is an important function of our web-based initiatives, so we are very excited to launch our Tommy Hilfiger for iPhone application. We are also happy to partner with ATG, a well-renowned innovator in e-commerce.”
“While many companies are introducing applications that facilitate mobile commerce, few offer merchants the ability to exercise the same merchandising control they have come to expect and demand when presenting vast product catalogs and promotions to their target market,” Nina McIntyre, ATG’s senior vice president of marketing and chief marketing officer, added. “ATG Mobile for the iPhone gives merchants a truly comprehensive, flexible and easy-to-use interface to extend shopping experiences across channels. This application elegantly melds the core capabilities of ATG’s Commerce Suite with the capabilities resident on the iPhone. Having such a respected global brand launch the first mobile storefront powered by ATG is a proud moment for us, and we wish Tommy Hilfiger great success.”
According to the official report, shoppers downloading the Tommy Hilfiger app will be able to browse the complete Tommy Hilfiger collection with a flick and a scroll; use search and filters to easily find the latest styles in their favorite category, size or price range; touch, pan and zoom images to view intricate product and outfit details, and add their favorite items to a cart and easily check out with quick-fill capabilities to enter shipping and billing information. Interested parties can also register to receive news on the latest products and initiatives.
Download Tommy Hilfiger app for iPhone (requires iPhone or iPod touch and OS 3.0 or later)