14 DAY TRIAL // A Dove ad warns men about the dangers of having their hair look a bit too healthy, long and shiny.
In other words, it turns them away from feminine shampoos, showing them why they should be using their men's line and just that.
The set for the commercial is an office, in which a man has his coworker point out how his hair almost moves in slow motion, as it does in ads for women's shampoo. The advert goes on to use some bits used in said cliché commercials, which Dove has plenty of.
The star of the video is so frightened by the mere thought of looking womanly, that he immediately runs to the store, grabs a product designed for men and jumps in the shower.
He emerges with shorter hair, which is apparently one of the main differences between men from women.