14 DAY TRIAL // Double Fusion (independent game advertising provider) has revealed a funding transaction from Sedona Capital (Japan-based digital media and entertainment investment fund), for Double Fusion's subsidiary Double Fusion Japan. The report I'm currently scrolling through says that this investment provides local funding and support for Double Fusion Japan's expansion in the Japan market - the world's second largest advertising market and home to seven of the top 20 video game publishers and two of the three major console manufacturers.
"Japan is a natural market for game advertising, and Double Fusion is committed to increasing our client base there and to continuing our best-of-breed services to our existing Japanese game publisher clients and advertisers - Sedona Capital's investment provides us the opportunity to do both without compromise. This investment allows us to continue the rapid execution of our growth strategy for the game advertising market in Japan." said Alex Sood, Vice President of Asia for Double Fusion.
Not naming them is going to make it tough for readers to understand that Microsoft (with their Xbox 360) is not among them (not that "Japan" keeps popping up within the article every 2 or three lines). Anyway, as the report continues to inform, in addition to being one of the world's top console hardware and software markets, Japan is home to one of the world's largest and most active online PC gaming communities, an audience of particular relevance to the game advertising industry.
"Double Fusion's proven track record worldwide, and specifically in Japan, made this investment an exciting opportunity for Sedona Capital," said Hiroshi Nakata, Managing Director, Sedona Capital. "We look forward to watching Double Fusion grow and to being involved in the continued success of Double Fusion Japan."
We're looking forward to seeing them grow too. Everything for more and better video games, right? Why don't they use any company names though...?