14 DAY TRIAL // Investment Bank Piper Jaffray has published the results of a study which found that only one percent of consumers would acquire the elusive (but unconfirmed) iWatch, were it priced at $350 / €256.
Home of renowned analyst Gene Munster, who has been anticipating Apple’s iTV revolution for just about four years now, investment bank Piper Jaffray isn’t exactly known for spot-on analysis when it comes to Apple Inc.
But they keep trying. Their latest findings? No one will buy the iWatch if Apple prices it at $350 / €256. Sensing that this is too terse an answer from the polled population to create a study worth dishing out to clients, the firm then decided to just ask the respondents: what would you pay, then?
A more satisfying set of data then trickled in: more than 30% said they’d be willing to shell out $100-$200 (€73 - €146) for the wearable computer, and 10% said they would buy it f it was priced at $100 (€73) or less.
As history has shown on numerous occasions, starting with the infamously-high-priced iPhone in 2007, such predictions have no value whatsoever. For all the rumors and the leaks, no one today has any idea what the iWatch does or what it looks like, making it impossible to quantify their levels of desire for the product.