It is part of a new strategy to promote the brand in virtual space

Mar 3, 2012 15:50 GMT  ·  By

Domino’s Pizza, a worldwide known brand, and the video game publishing team at PlayStation have announced that they have teamed up to deliver a new car for fans of the recently launched MotorStorm RC game.

The car will be branded with the Domino colors and logo and can be downloaded for free from the PlayStation Network Store for both the Vita and the PlayStation 3.

Nick Dutch, who is multimedia manager at Domino’s Pizza, said, “We’ve had great success with our in-game activity to date and we are keen to continue reaching our core target audience in innovative ways. We loved the idea of giving PlayStation3 fans a free car to race in Motorstorm: RC and the launch of the much anticipated PlayStation Vita was an ideal to platform to make this happen. Our car is a smart-looking, mini mean machine and we’re looking forward to seeing how it fares on the MotorStorm:RC track.”