Does Microsoft Have a Windows Vista/Windows Server 2008 Logo Fetish?

Following the experiences it had with the Windows Vista logo program, Microsoft is getting ready to do a repeat with Windows Server 2008. The Redmond Company announced at Tech-Ed 2007 the introduction of a new logo program associated with Windows Server 2008. Microsoft's last 32-bit server operating system, dubbed until recently Windows Server code-name Longhorn, is currently in the first public beta milestone.

Fueled by the success of the Windows Server 2008 Beta 3's in excess of 150,000 downloads and by the partner support that is prefiguring Microsoft is getting ready to decrease the costs associated with the certification of the product for independent software vendors. "For the IT pros, business decision-makers and developers here at Tech-Ed, this summer is all about Windows Server 2008, and the next versions of Visual Studio and SQL Server," says Patrick O'Rourke, senior product manager in the Windows Server group. "We are seeing tremendous support for the platform and a lot of excitement around the opportunity it represents for the industry."

Via the Windows Server 2008 logo program, Microsoft will permit discounted certification for the server operating system by no more than 50%. The Redmond Company also promised to make available a collection of new tools designed to streamline the certification process. At WinHEC 2007 in Los Angeles, Microsoft Chairman Bill Gates revealed that the company plans to release Windows Server 2008 to manufacturing by the end of 2007. The ambiguity of this date could mean that Windows Server 2008 will only make it to customers in the year to come.

"Windows Server 2008 logo certification brings significant value to all parties," says Steve Bell, senior product manager in the Windows Server group. "The program is a valuable tool for customers to help choose solutions for their enterprise, as well as for developers looking to create the best possible solutions on Windows Server 2008."