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DoCoMo and Google Shake on Japan Mobile Market

New mobile Internet users for Google

By Vlad Constandes, SEO News Editor

24th of January 2008, 21:16 GMT

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The Mountain View-based company concluded that the many people in the Internet savvy Asia are worth every effort, so they decided to strengthen the company's position there by teaming up with NTT DoCoMo Inc., the biggest mobile operator company in Japan, Reuters reports.

The service that the two will be providing includes

Internet searches and email, with an outspoken plan to make DoCoMo users' access to Gmail, YouTube, and Picasa Web albums a lot easier than it is right now. The searches that the mobile operator will be directing to Google will be featured on its Internet portal's top page.

The two partners that the Mountain View-based company has gathered this far, leader DoCoMo and runner up KDDI, come together for about 80 percent of the mobile market in Japan. That gives Google a very wide spread target area to deliver the advertising that will stimulate the cash flow towards the Googleplex safe.

The accord that they've come to also stipulates that a Linux-based mobile handset would be launched in the Nippon country, with an "aim to reap joint advertising revenues of 10 billion yen as soon as possible," as Reuters mentions. "Japan's mobile Internet services lead the world. [�] It's no wonder that big U.S. companies are paying attention to Japan," DoCoMo senior Vice President, Takeshi Natsuno, said at a news conference.

The operator that comes in third on the top list in Japan, Softbank Corp, has already chosen to partner with Yahoo!, so total market domination will not be possible for the Great Search Engine. I'm seeing this more like a Risk! Game rather than monopolistic domination. I think the two big companies should firstly select the countries they want as headquarters and then just build up and up from there on end. It would definitely be more interesting to watch as the two collide eventually, than to observe from afar the way each bolsters its percentages little by little.

TAGS:

google news | google | docomo | japan | mobile

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