Do Not Track Finally Puts Users in Control of Their Content, Says Microsoft

Microsoft’s Do Not Track option bundled into Internet Explorer 10 was a pretty controversial feature, especially because the Redmond-based software giant decided to turn it on by default for all users.

While the advertising industry has blasted Microsoft for this strategy, Microsoft always claimed that users actually requested such a feature, tired of websites violating their privacy while browsing the web.

Now the company is once again showing its commitment to this feature, explaining that Internet Explorer users are finally in control of their online content.

Speaking to The Drum at Ad Week Europe in London, Microsoft’s VP of Europe Andy Hart admitted that Microsoft made a mistake in the way it communicated its plans to advertisers when it launched DNT.

“Our communication with the advertising industry should have been better and we apologize for that,” he said.